7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California as denim's venerable center for research and development worldwide, changing the landscape of denim forever.  7 For All Mankind’s premium jeans literally exploded onto the scene, quickly earning critical acclaim and an immediate following for its innovative use of fits, fabrics, and finishes in denim.  The brand, famously dubbed “Sevens” by fashion editors and stylists, grew to fame in no small part because it became an instant favorite among Hollywood’s elite. 7 For All Mankind jeans continue to rank as a preferred jean among Hollywood’s leading ladies such as Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler.