From coast to coast celebrities have been spotted going to and from airports wearing their must have travel item—Genetic Denim, and thus elevating the label into cult territory for celebrities. With each style offering any traveler the comfort of a legging with the style of a jean, there is no need to worry about how you look while traveling. Celeb style favorites for Genetic Denim include The Shane and The James.

Genetic Denim seeks to present each person with the best possible fit for their body type, accentuating assets rather than forcing everyone into the same mold. It combines global fashion trends with individuality of fit, fabric, and wash to tailor denim to your body.

The Insider | Ali Fatourechi
By SARAH LEON

Ali Fatourechi knows his jeans. Before introducing Genetic Denim in 2006, the Los Angeles-based Fatourechi was known as the Denim Guy on college campuses across America. He earned the title based on the year he spent in a U-Haul traveling from New York to Texas (42 cities!) selling jeans and interviewing college students to discover what people really want from their jeans. Here, Fatourechi shares his knowledge of L.A. and beyond:

Name: Ali Fatourechi

Age: 32

Occupation: Creative Director/Owner, Genetic Denim

Born: Iran

Based: Los Angeles

Uniform: Black Genetic straight leg button fly jeans, black or gray Number 9 T-shirt, and Ann Demeulemeester sneakers

Designers: Givenchy, Number 9, Ann Demeulemeester, Balenciaga

Retail standbys: Barneys, Atelier

Best Purchase: A pair of vintage boots I bought in the 10th grade that I still wear.