Boston Common - June 2009
Amy Finegold
DRESSCODE OWNER AND BUYER
Who's shopping at Dresscode?
"[Women] a lot like me—young moms who live the suburbs, who have functions to go to, who don't want to look like everyone else, who enjoy getting dressed, and who still need clothes to hang out with the kids in. Most important, they haven't lost their sense of style by moving out of the city."
What's your personal style?
"I don't really know if I have one kind of style. I like to use clothes to change my image every day. Some days I might wear a dress and look more sophisticated, other days I'll do the skinny jeans, trendy look. My signature used to be high heels all day, but now I'm really into flats."
Do you have a favorite item in the store?
"The long Diane von Furstenberg black-and-white printed dress that was featured in the American Express ads."
When you're not at dresscode, where can you be found?
"In my daughter Ava's kindergarten class or at Pilates."